Website optimisation is a series of actions taken to help improve a website’s rankings within the organic listings of all search engines.

Media Criminals offer website optimisation services, to both existing and new clients. We believe that Search Engine Optimisation (SEO) is an essential part of any website, as it ensures that your website is included in all major search engines such as Google, Bing and Chrome.

Organic Vs Pay Per Clicks (PPC) Vs Sponsored Listings

There are many methods of optimisation, but at Media Criminals we emphasis on the two main elements ‘organic website optimisation’ and ‘paid listings’.

Pay Per Click: Paid listings can be purchased through Pay-Per-Click (PPC) campaigns such as Google’s Adwords service and this can produce results within a very short time period. These type of listings are usally located on the right of the browser page.

This simply works on a “Pay to display” method where a budgeted amount is designated to a campaign. However once the allocated budget has reached it’s limit, your PPC listing will effectively decease until you either top-up the existing PPC campaign, or create a new one.

Sponsored Links: Sponsored listings often appear as “highlighted links” at the top of search engine results. Generally, these are clearly labeled to show potential visitors that a business has paid for that particular advertising position for the product or service being searched. These work within the same “Pay to display” method as pay per click.

Organic Listings: Organic or Natural listings / optimisation works in the opposite way to PPC, this method is designed to achieve a long-term high ranking listings in the free or natural section of the search results.

Organic search results are the free results that are usually displayed to the left side / centre of the browser page. It does not cost to receive visitors from an organic listing. The majority of search engine users visit sites through organic listings.

Web Analytics: Web analytics can provide you with a rich insight into your website traffic and marketing effectiveness. For example Google analytics has very flexible and easy-to-use features that let you analyze your traffic data to create better-targeted ads, strengthen marketing initiatives and create higher converting websites.

Social Networking Media

You don’t have to venture far to to understand that more and more emphasis is being placed on social media and social media marketing.

The popularity of sites like Twitter, Facebook, LinkedIn, MySpace and YouTube enable you to have sister sites that can cater for new media, emphasising on promoting certain products and services. These networks can enhance the presence of your site listings within the search engines as they can be interlinked with your main website(s).

Reciprocal Link Exchanges

A tried and tested method, but one that still holds their weight amongst the modern day search engine optimisation methods. This is predominantly for small and medium sized businesses that rely on link building as a branding and traffic building function.

It is the simple function of exchanging a site’s web address listing to and from yourself, either on a dedicated links page or throughout your website’s pages. The link usually consists of a website title which the actual link to the website and brief description of the site.

They are a trouble free way of of exchanging a site’s web address listing to and from yourself, either on a dedicated links page or throughout your website’s pages. For example:

Site name /title:
Media Criminals Design Agency

Description:
A Creative design agency in Nottingham for graphic design, brand and corporate identity, web design and digital media.

For more information about any of these services please call our office on 0115 8475047 or alternatively you can complete our online enquiry form.